Both add to your bank balance...
But raising money (borrowing it or selling equity) creates an obligation, while selling something delivers value to a customer.
Raising money is hard to repeat. Selling something repeatedly is why you do this work.
If things are going well, it might be time to sell more things to even more customers, so you won't ever need to raise money.
And if things aren't going well, the money you'll be able to raise
will come with expectations or a price you probably won't be happy to
live with.
When in doubt, make a customer happy.
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